Date of Award

1-1-1992

Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Paul Michaels

Library of Congress Subject Heading

Business administration; Industrial marketing; Marketing; Marketing--Management; Branding (Marketing)

Abstract

The author researched the feasibility of improving marketing communications for L.E. Jones Company of Menominee, Michigan. Based on career experience and scholarship gained through the Cardinal Stritch Master of Business Administration program, the author was able to identify the problems facing the firm, analyze the marketing communications needs, recommend various alternatives, assist in the selection of alternatives, and create the actual advertising and sales support materials. These improvements in marketing communications will permit the firm to more confidently pursue new business in an increasingly competitive market.

Rights

Open Access

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1

Included in

Business Commons

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