Date of Award

1-1-1991

Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Kay Krebs

Library of Congress Subject Heading

Health maintenance organizations; Health promotion

Abstract

The proposed solution to this problem is the introduction of a wellness program. A wellness program was selected because it is the most effective way that medical costs can be reduced both in the short and long run. By successfully marketing a wellness program to physicians and corporations, health care costs will be reduced without lowering the standard of patient care. This paper introduces the three important areas of designing a wellness program: (1) Health risk assessment; (2) Preventative medicine; (3) Components of the program. HMOs need to sell physicians on the fact that wellness programs are the key to a profitable health care plan. If HMOs can show that employees can stay healthier through preventative medicine, then there will be a greater incentive for physician and corporate participation in this plan.

Rights

Open Access

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1

Included in

Business Commons

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