Date of Award

1-1-1992

Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Cary Silverstein

Library of Congress Subject Heading

Rogaine--Marketing; Baldness--Treatment--Marketing

Abstract

The purpose of this study is to investigate the current marketing strategy that the Upjohn Pharmaceutical Company uses to sell its hair treatment product Rogaine. The researcher also wants to discover why Rogaine is not receiving acceptance by the consumer. The researcher then looks at alternative marketing strategies which incorporate different philosophies that will perhaps increase the sales of Rogaine.

Rights

Open Access

Is this full-text open access?

1

Included in

Business Commons

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