Date of Award
Master Of Business Administration
Colleges & School
College Of Business And Management
Wilson Doug Thompson
Library of Congress Subject Heading
Danfoss; Business planning
The research performed within uses secondary sources to explore common financial analysis techniques used to identify strengths, weaknesses, and growth trends using financial information published in company annual reports. An in depth look at Danfoss’ history, current corporate strategy, and the specific business segment of focus, Power Electronics, provides a baseline for comparison against the top rated competitors and the competitor’s strategies in the AC Drives market. The comparative analysis and industry SWOT identifies areas of commonality and areas where continued research is recommended to develop an optimized corporate strategy, gain competitive advantage, and progress toward an improved market position ensuring quality and leadership.
Horn, Joseph M., "Strategy for Success in a Dynamic Market: Variable Speed Drives" (2014). Master's Theses, Capstones, and Projects. 99.