Date of Award


Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Oliver K. Burrows

Library of Congress Subject Heading

Rural health services--Utilization; Rural hospitals


The purpose of this case study was to show what combination of physician services could best serve a rural health care organization. The paper used market research to determine the proper mix of physician and medical services. The determination of a proper physician mix was accomplished by analyzing inpatient discharge data, population data for Memorial Hospital's service area, and national physician statistics. The goal of this optimal physician mix is to maximize inpatient revenue for Memorial Hospital, Inc., Neillsville, Wisconsin.


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