Date of Award


Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Bernard J. Powers

Library of Congress Subject Heading

Neural circuitry; New business enterprises


Neural Networks are an emerging computer technology which is attempting to mimic a naturally intelligent network, the human brain. These networks have the potential for performing far beyond the capabilities of the conventional supercomputer. Neural networks teach themselves as they work. This is unlike Artificial Intelligence systems, which are not capable of teaching themselves. Neural networks have very strong potential for becoming the way of the future in the computer industry. This technology is already being used by certain industries as well as the government. For instance, neural networks are being used by some brokerage firms to try to learn patterns in the stock and commodities markets. And the government is researching its potential uses for defense purposes. The purpose of this paper is to determine whether a business specializing in this new technology would be profitable. Encompassed within this analysis will be a detailed description of what must be done to establish this business.


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