Date of Award


Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Peggy McGaffey

Library of Congress Subject Heading

Diaper service; New business enterprises


Wisconsin's new recycling law passed in 1990, will change the state's throw-away habits. The goal is to cut down on more than six million tons of trash going into Wisconsin landfills and incinerators each year. This environmental awareness has rekindled the use of cloth diaper services, sending revenues up 38.5% in the United States in 1989 to 250 million dollars for the diaper service industry (Mehta, 1990). As an alternative to disposable diapers, Fluffy Fresh Diaper Service has been conceived to part of this market share by offering a cloth diaper laundry service for infants in the Fox Valley area. This report served to guide a go/no-go decision on Fluffy Fresh Diaper Service. Objectives were identified and monitored to determined if the business should be pursued. The objectives encompassed market share, customer loyalty, target markets, additional market expansion, and profit. Fluffy Fresh Diaper Service is a viable business opportunity. Customer convenience will be the focus of the business with a expected 10% rate of net profit based on sales each year for three years with the ultimate possibility of franchising.


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