Date of Award


Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Bernard J. Powers

Library of Congress Subject Heading

Software engineering; Programmable controllers--Software


In this case study, the problem that the researcher is trying to resolve is whether the opening of a new small business that offers software programming services should be attempted. The researcher must decide, based on this study, whether or not the current market is in such a state that it could support the insertion of another high technology, engineering consulting business. This business venture is not unique to the current marketplace, and as such must be investigated in terms of the saturation level of the relevant industry. The researcher, by thorough analysis, must discern not only whether the proposed business could survive in the marketplace, but more importantly whether or not it would be profitable.


Open Access

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