Date of Award


Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Mary Beth Plane

Library of Congress Subject Heading

New business enterprises; Handicraft--Marketing


The AMDR represents my clients, a couple that is near retirement age. The couple has been active at making various craft items on a small scale for area craft shows. They have selected one item, wind chimes, for production on a slightly larger scale. The chimes have been one of their most popular items. The making and selling of chimes will be looked upon as a means to keep busy after retirement and provide additional retirement income. The couple, prior to this decision, had a good idea on Dane County or Madison area make up. What they lacked was basic area statistics, market research information, user characteristics, costs of production, methods of production, and capital requirement needs. The AMDR supplies them with this information and uses quantitative facts to augment and supplement their intuitive and qualitative ideas about the area. A customer survey card, supplied with the chimes, if returned, will provide valuable information to support the assumptions advanced in this report.


Open Access

OCLC Number


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Business Commons