Date of Award


Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Cary Silverstein

Library of Congress Subject Heading

Information storage and retrieval systems--Business; Electronic Data Systems Corporation


Electronic Data Systems Incorporated (EDS) is an information processing company that has grown to one of the largest of its kind in the world. Part of the mission statement is to continue growth by providing new information management and communications capabilities, and to expand into new areas that build upon existing expertise and customer base. With this in mind, EDS assembled a professional staff, developed very large scale computer systems, and installed a state of the art telecommunications system. In the early 1980s, EDS entered a new market by acquiring several of the largest credit union processors -- eight acquisitions in five years. This strategy gave EDS a 25% market share, ten regional data processing centers and more than twenty credit union processing packages. By 1985, EDS had determined there were no more processors as likely candidates for further acquisitions. With the acquisition phase over, what will be the strategic direction of the next phase for EDS/s credit union processing products? One approach is to develop an entirely new credit union processing package and convert the existing customer base to it over the next five years. This would eliminate duplication of hardware resources and software services. It would also give EDS a new product platform to carry them into the next century.


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