Date of Award


Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Cary Silverstein

Library of Congress Subject Heading

Educational fund raising; Charities--Marketing


Sacred Heart School of Theology, (SHST), is a Roman Catholic seminary located in Hales Corners, Wisconsin. The seminary specializes in the education and formation of men over the age of 30 for the priesthood. The school is owned by the Priests of the Sacred Heart and governed by a board of directors. The school is financially sound and began long-range planning in 1990. This planning was stimulated by enrollment growth of 78% from 1985 to 1990. The planning process culminated in a document known as SHST Priorities for the 1990's. Given the increasingly competitive fund raising climate, limited school financial resources, the school's mission, and the formulation of institutional long-range plans, what is the best charitable gift growth strategy for SHST to pursue? Three directions were examined against recent seminary development survey data. A comprehensive approach, congruent with the school's mission, planning and vision was chosen as the strategy for SHST. This approach recognizes the strengths of the existing development operation and builds on them consistent with established criteria for effective seminary development programs.


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