Chiu-Joe Yeh

Date of Award


Document Type

Applied Management Decision Report (AMDR)

Degree Name

Master Of Business Administration

Colleges & School

Cardinal Stritch College

Degree Granted By

Cardinal Stritch College

First Advisor

Edward M. Eloian

Library of Congress Subject Heading

Rental housing--Management--Wisconsin--Milwaukee; Real estate investment--Management--Wisconsin--Milwaukee


This case study focuses on the management of residential income properties in the Milwaukee Metropolitan Area. Milwaukee Metropolitan Area has a rather diffuse land available for residential use and excess rental housing. Since the 1982 recession, the population of Milwaukee County has been declining, mainly because of loss of manufacturing jobs, resulting in decreased demand for apartments. In addition, the Federal income tax changes in 1988 eliminated most of the tax incentives for the residential income property investment. Therefore, in Milwaukee Metropolitan Area appreciation of the rental property value is low or even negative. These factors compelled the owners to seek a higher return on their investments by attempting to raise their rental incomes. However, in a market where supply exceeds shrinking demand, the attempt to enhance revenue was not very successful.


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