Date of Award


Document Type


Degree Name

Master Of Business Administration

Colleges & School

College Of Business And Management

First Advisor

Wilson Doug Thompson

Library of Congress Subject Heading

Danfoss; Business planning


The research performed within uses secondary sources to explore common financial analysis techniques used to identify strengths, weaknesses, and growth trends using financial information published in company annual reports. An in depth look at Danfoss’ history, current corporate strategy, and the specific business segment of focus, Power Electronics, provides a baseline for comparison against the top rated competitors and the competitor’s strategies in the AC Drives market. The comparative analysis and industry SWOT identifies areas of commonality and areas where continued research is recommended to develop an optimized corporate strategy, gain competitive advantage, and progress toward an improved market position ensuring quality and leadership.


On-Campus Access

OCLC Number